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Eileen Fisher encourages Manchester to "B the Change"

Eileen Fisher encourages Manchester to
Bennington Banner- July 10th, 2017

Eileen Fisher is inviting Manchester to "B the Change" at their outdoor celebration in conjunction with King Arthur Flour on Saturday, July 15.

The celebration, held from noon to 3 p.m. at the Marble Mill courtyard, will highlight various "B-Corps" in Vermont and New Hampshire. These for-profit companies are certified by the nonprofit B Lab, proving that they have met rigorous standards of accountability, transparency, and both social and environmental sustainability.

"B corporations are using business as a force for good," said Lana Prouty, the Eileen Fisher Store Leader in Manchester. "We're sustainably minded companies that are contributing solutions to some of the world's problems, and we're looking to share this with our clientele and communities."

Referred to by the New York Times as "capitalism, but with a little heart," B-Corporations have risen in popularity in recent years. There are over 1,000 companies with the certification, many in New England.

"We're hoping people will attend to not only sample great food and products but to also gain an understanding of the significance of B corporations in today's world," said Prouty. "We're looking to educate consumers on the importance of supporting companies that are dedicated to social and environmental change."

Featuring handmade pizza from King Arthur Flour, the celebration will also offer sample products from other local "B-Corps" including Badger Balm, Cabot Cheese, Vermont Creamery, Preserve, Prosperity Candle, Seventh Generation, and Stonyfield Farm.

There will also be limited edition Re-Made Eileen Fisher pieces available, created by the Council of Fashion Designers of America (CFDA) Social Innovator Award Winners. The award, created in a partnership between CFDA and Eileen Fisher, offers fashion design students the opportunity to work alongside the brand's designers, merchandisers and social consciousness teams.

The winners, Teslin Doud, Carmen Gama and Lucy Jones, participated in a 12 month residency project to prototype commercially viable ways to make new designs from the damaged clothes from the Fisher Found recycling program. The three top design school grads were committed to socially conscious design and helped to move the brand's sustainability goals forward.

"This is a community building event for Manchester," said Prouty. "We're hoping everyone will come out for a fun day and to learn about the importance of B corporations, and why they should support companies that are dedicated to social and environmental change."For more information, visit eileenfiser.com.

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