Founded in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.
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  1. Theory is a company, a concept, a philosophy, an aesthetic, a style, and a product
  2. Theory is a phenomenon that spun out of great fitting pants
  3. Theory is a brand that won't look to the future – Theory creates the future
  4. Theory is Passion, People, Product, and Profitability
  5. Theory is a dynamic entrepreneurial spirit and attitude that is shared by our employees, our partners and our consumers
  6. Ask our customers about their favorite fitting pants, the perfect shirt, the jacket they throw on over everything…they’ll tell you “It’s Theory.”

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Theory image
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Founded in 1997, Theory revolutionized the contemporary market with its concept of the urban uniform, a modern edit of elevated essentials. A leader in Fast Retailing Group’s dossier, Theory balances luxury with accessibility in collections known for precisely tailored silhouettes and exceptional fabrics.

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